Who can participate?
Introduction to Entrepreneurship, Innovation, and Startups
This session will provide an overview of the entrepreneurial landscape, including the fundamentals of starting a business, the role of innovation, and the lifecycle of startups. It will also highlight key characteristics and mindsets of successful entrepreneurs.
Idea and Customer Understanding/Market Research
Focused on ideation techniques, this workshop will help participants identify and validate business ideas. It will cover methods for understanding customer needs and conducting effective market research to ensure product-market fit.
Sustainable Business Model
This session will delve into creating viable and scalable business models. Participants will learn about different business model frameworks, and how to ensure sustainability and scalability.
Marketing, Branding and IP
Participants will learn the essentials of marketing and brand building, including digital marketing strategies, social media engagement, customer acquisition, and brand positioning. Also it will will provide insights into protecting intellectual property (IP).
Final Pitch
The Final Pitch Presentation Day is the grand finale of WBUpreneurs, where participants showcase their innovative startup ideas to a panel of expert judges and an audience. The best Startup idea will win a prize of 2000 euros.